Privacy Policy

This Privacy Policy describes how arkentrade (arkentrade Digital Limited) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and handling your data responsibly. We believe transparency is essential, and we want you to understand how we process information when you use our website and services for industrial packaging supply solutions.

Who We Are

We operate as a supplier of industrial packaging materials, warehouse solutions, and bulk shipping supplies for Irish businesses based in Dublin. As the data controller, we are responsible for determining how and why we process your personal data. We comply with data protection legislation and maintain strict standards for information security.

Information We Collect

We collect information in several ways:

• Contact Information: When you submit enquiries or contact forms, we collect your name, email address, phone number, and company details.
• Usage Data: We collect information about how you interact with our website, including pages visited, time spent, and device information.
• Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and understand user behaviour.
• Business Information: If you request quotations or product information, we may collect details about your business needs and purchasing requirements.

Legal Basis for Processing

We process your data based on the following legal grounds:

• Consent: Where you have explicitly consented to data processing, such as newsletter subscriptions.
• Legitimate Interest: We process data to improve our services, respond to enquiries, and prevent fraud.
• Legal Obligation: We comply with applicable laws and regulations requiring data retention for tax and business purposes.
• Contract Performance: We process information necessary to fulfil supply agreements and deliver services.

How We Use Your Information

We use collected data for the following purposes:

• Responding to your enquiries and providing customer support
• Processing and fulfilling orders for packaging materials and supplies
• Improving our website functionality and user experience
• Sending marketing communications (with your consent)
• Analysing website performance and user behaviour
• Complying with legal obligations and preventing fraudulent activity
• Maintaining records of business transactions and communications

Data Retention

We retain your personal information for specific periods based on the data type and processing purpose:

• Contact Form Enquiries: Up to 24 months after your last interaction with us, unless you request earlier deletion.
• Customer Account Data: For the duration of our business relationship, plus 7 years for accounting and tax compliance purposes.
• Marketing Lists: Until you unsubscribe or request removal from our mailing list.
• Analytics and Cookie Data: Up to 14 months from collection, after which it is automatically anonymised or deleted.
• Server Logs: Up to 12 months for security and troubleshooting purposes.

Your Rights

You have the following rights regarding your personal information:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete information.
• Right to Erasure: Under certain circumstances, you may request deletion of your data.
• Right to Restrict Processing: You can limit how we use your information in specific situations.
• Right to Data Portability: You may request your data in a structured, portable format.
• Right to Object: You can object to marketing communications and certain processing activities.

To exercise these rights, please contact us using the details provided below.

Cookies and Tracking Technologies

We use cookies to improve your experience on our website. Cookies are small files stored on your device that help us remember preferences and analyse usage patterns. We use both essential cookies (required for site functionality) and analytical cookies (to understand user behaviour). You can control cookie settings through your browser preferences. Disabling cookies may affect site functionality. For detailed information about cookies we use, please visit our separate Cookie Policy.

Data Security

We implement comprehensive security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encryption protocols, secure data storage, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

Third-Party Sharing

We do not sell or rent your personal information to third parties. We may share data with trusted service providers who assist us in delivering our services, such as payment processors, email providers, and analytics platforms. All third parties are bound by confidentiality agreements and are required to use your information solely for the purposes we specify. We may also disclose information when required by law or to protect our legal rights.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services following any modifications constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Supervisory Authority

If you believe we have violated your data protection rights or have concerns about our processing practices, you have the right to lodge a complaint with the supervisory authority. In Ireland, the relevant authority is the Data Protection Commission (DPC). You can contact them to report violations and seek assistance in resolving data protection issues.